Fundamentals of Creative Photography

Posted: November 1, 2010 in Everything else
Tags: , , ,

ava_focp_COVERMy latest book – Fundamentals of Creative Photography – was finally launched last month and is now in stock in most bookshops.  Though I cleared proofs much earlier in the year it was a disappointingly long time in production – though I understand this delay was to prepare the simplified Chinese edition which was printed and published at the same time. The first time a co-edition has gone straight to print.

Don’t be misled by the title – it is a comprehensive 200-page introduction to the world of applied creative photography, exploring the basic principles underpinning photography, and guiding readers though the practical considerations involved in executing the perfect shot. The book is concerned with photography in a professional context – images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. For this, creativity is vital, but must be focused on meeting the client’s needs. As such, Fundamentals of Creative Photography deals in practical advice for photographers as working image-makers, from the importance of communication to useful industry information and advice. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow. ISBN 978-2940411139


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